Tuesday, March 1, 2005

Creating Website Traffic

"Why can't anybody find my website?" That is the most common question I hear as a technology consultant at the University of Minnesota Duluth Center for Economic Development. As a part of the 21st Century Arrowhead Initiative program, we help small businesses increase their revenue through a highly-visible website.

It works out into a repeatable process, refined every week with business clients.

  1. Find out what search phrases people are actually using.

  2. Put those keyword phrases into your website in many different kinds of places.

  3. Submit your website to search engines and directories.

  4. Request links from other relevant sites to your website.

  5. When you can't afford any more free website promotion, start a pay per click campaign.

This blog will talk about a different topic in more depth with each post.